What’s your best strategy for getting clients? Would either of these two be a fit?
“I do Facebook and Twitter and send the odd newsletter. I sometimes go to networking meetings, or
"I have a plan, a set of daily and weekly action steps that I take consistently and I follow up on all of them. I prefer to stay ahead of the game and know exactly what to do next with each client and prospective client. No surprises".
I’ve gotta say, that the last strategy is the least common of the two. The following steps will help you create your own system and take your marketing up a notch or two. This is how coaches get clients for the long term. It begins with setting a good foundation
My 3 favourite super-simple steps
1. CONNECT: You need to connect with people you want to work with. (ideal clients.) You also need to connect with those who know others who might be interested in your services, and you need to re-connect with old acquaintances, ex-clients and even family members and friends who may be able to send clients your way. Write them all down.
Action: Make three lists.
1. People you want to do business with = Ideal clients you would love to work with, ex- clients who may want to work with you again, and anyone who has shown interest in your business
2. People who can help you get clients = JV partners, colleagues, people you’ve met at networking meetings or in day-to-day business interactions
3. Everyone else; friends, family members, your hairdresser, etc.
Tell them what you do, who for and how they can help. Design a plan, go through the list one by one and keep a follow-up sheet to follow up at least five times. Start with the easier connections and build up as you go. It might help if you create an intention and set a goal for how many ‘discovery sessions’ or paid clients you want to get, and when.
Example: Ten discovery sessions in thirty days or, if you’re more experienced you might want to aim for X-number of clients in thirty days. Make 'connecting' your first action of the day so that it gets done - and make your actions count.
2. FOLLOW UP People are busy and bombarded with offers and information, and unless you’re Oprah, they won’t stop what they’re doing to get right back to you. Think of your calls as being of service, which is exactly what they are. You’re offering a service that could ultimately change their life or their bottom line, Of course, they want to hire you, just maybe not right now. So follow up and don’t be shy about it.Continue Reading